Our Story

P B

Our Story

Inspired by a growing need for quality baby clothes for the contemporary mother, PB Layette brings you high-end, family-friendly layettes and baby accessories, carefully sourced from brands around the world.
A labour of love, we’ve invested over a decade in building out our mom-and-pop shop to a full-sized, luxurious boutique. Our unparalleled selection, impeccable style, and superior service have made us an icon in London’s babywear market.
Visit our one-of-a-kind store today to discover why.

P B

Our Story

Inspired by a growing need for quality baby clothes for the contemporary mother, PB Layette brings you high-end, family-friendly layettes and baby accessories, carefully sourced from brands around the world.
A labour of love, we’ve invested over a decade in building out our mom-and-pop shop to a full-sized, luxurious boutique. Our unparalleled selection, impeccable style, and superior service have made us an icon in London’s babywear market.
Visit our one-of-a-kind store today to discover why.

Style

Timeless and tasteful, from classic to contemporary, our carefully selected collections remain unsurpassed allowing you to outfit your baby with flair. We carry a range of unique collections sure to please the most astute shopper.
Timeless
Tasteful
Flair

Selection

Whether your looking for fashion, fun, or function PB layette maintains the largest selection of all things babywear. Choose from over 150 different style babygros and over 100 casual and occasion wear options. Complete any look with all the trending and recommended accessories in all colors.

Service

Our fashion-forward salesladies are uniquely perceptive and understanding. Watch as they select complimentary babywear you’ll love at first sight. Find a personality match in our team of salesladies. Returning customers soon know who their saleslady is. Our pride and confidence stand behind our products. We will reimburse you if a product is faulty. Be aware that most items need to be treated with a healthy dose of TLC.

Visit for the in-store experience.

It’s not just a gift, it’s giving a soul a lift.